Cultural Training

People without cross-cultural training are twice as likely to fail  in international assignments.
(Brody, Pachter, Complete Business Etiquette Handbook, 33-66% success rate, compared to 98% for those with training)

More than 80% of cross-border mergers fail to add value (compared to more than 50% of all mergers)
(KPMG study 1999)

As national economies become increasingly intertwined, the impact of Culture on leadership, market penetration, management, international effectiveness, and productivity is profound. Global leadership and Cultural Competences are today‚Äôs buzzwords. Developing Cultural Competence cannot be ignored.  Corporate history is littered with failed mergers, billions of potential revenue lost through misunderstanding due to lack of cultural competence.  

Competence in doing business across borders means:

  • Understanding different communication styles and being able to apply them.
  • Know how other countries negotiate, lead or manage.
  • Understand National, Corporate and individual values that act as behaviour drivers.
  • Developing a deep understanding of the social, political, historical and economic factors that shape attitudes.
  • Understanding your own culture, behaviour and attitudes and how it affects your interaction with others.
  • Understanding the key business behaviours that drive different cultures such as hierarchy, diversity, change tolerance, group dependence and many others.
I run a series of courses aimed at preparing businessmen for international assignments. These include:
  • General cultural awareness courses.
  • Doing Business Successfully with UK, DE, USA and many other European countries.
  • Preparing businessmen for Arab and Far East cultures.
  • Family relocation and dealing with culture shock.